I don’t want to sound like an industry veteran, but I’ve been around the music industry for a while.
In 1997, I was finishing my business studies in the US and was discovering MP3.com. In 2000 I was addicted to Napster. Then I worked for television channels, radio broadcasting services and digital music companies, within positions handling music and artists. I was always in touch with the record industry. And artists. And digital. I worked for Canal Plus (trendy pay per view channel), MSN, NRJ Group (radio and media group) and MySpace as the Marketing and Content Director for France (french territories)
For over ten years I’ve been observing all the attempts to “save” music (and participating to some): Napster to Go, online media players launched by major labels (highly secured, with no common catalogues and no interoperability), 360 deals, Comes with Music, Starbucks Music, MySpace, Spotify…
But over 10 years, I have been lucky to work for creative people and I find myself one of the happy few in France who are working hard in order to change the formal vision of music in terms of strategy and sales for the artist’s benefit.
That is why I founded “Don’t believe the Hype”, a website and a full marketing service and promotion company dedicated to musicians, artists and bands. My only goal is to give them tools, resources, expertise and guidance they need to take their music career to the next level.